About Us

Connecting Beauty and Wellness since 1992.

Our Mission

Our mission is to serve our customers in a positive, creative, professional environment, to better their lives with exceptional service and products that emphasize wellness, beauty, and environmental awareness in relaxing, healthy surroundings.

Our Story

In 1992 Natural Alternatives Salon opened for business in the historic Bearden area of Knoxville. Founding partners Sandy Hampton and daughter Nica Hampton chose a 700 sq ft studio in Homberg and set up shop. Motivated by a desire to service clients from a holistic and sustainable point of view, we opened up as the first and only Aveda Concept salon in Knoxville.

Sandy Hampton, a hairdresser, entrepreneur, trainer, and the first Aveda Purefessional in Knoxville has worked to assemble a team of technical experts and trend artists who share our company’s philosophy of servicing clients from a holistic and sustainable point of view.

We love the beauty industry and servicing clients can be performed as a “healing art” while giving clients the newest look in hair and makeup.

Spafinders day spa guide listed Natural Alternatives as one of twelve “best holistic spas” in the southeast. Most recently Natural Alternatives was voted by Knoxville News-Sentinel reader’s poll as one of the “Best Salons."

Our way of saying thanks and giving back to the community is to actively support local charities. Our favorite local organization is The Cancer Support Center of East TN. The Cancer Support Community (CSC) of East Tennessee is located in Knoxville, Tennessee and is part of a national non-profit organization. They are devoted to helping cancer patients and their loved ones enhance their health and well being by providing professionally led programs of emotional support, education, and hope. They provide a full range of support services to cancer patients and their families in a comfortable home-like setting and all are completely free of charge.

For more information on The Cancer Suport Center of East TN, click here.

How can we serve you better?

Please send us an email. We appreciate any comments or suggestions to make your visits with us the best in the world.